BACKGROUND

This ASA video campaign is designed as a funnel that meets people where they are and gradually invites them deeper in.

At the top, we’re running short-form content. This includes 15-second vertical reels on Instagram and 30-second horizontal cutdowns. These are built to quickly grab attention, introduce the feel of the school, and spark curiosity.

From there, everything points back to the website where the full 2:30 hero film lives. That piece goes deeper by giving a more complete picture of the All Saints experience and what makes it special.

The goal is for that longer video to build enough connection and trust that families feel confident taking the next step, scheduling a visit and experiencing the school in person.